Cinelli Vai stem (130cm)

Cinelli Vai stem (130cm)

People who have a purpose in life are happy: our goal is to improve the lives of cyclists. Although the bicycle has already been invented, we are still optimistic. Our history tells us that nothing is impossible; all we have to do is look beyond the present.

So a handlebar must become a handlebar that has not yet existed, A handlebar tape must transform into a handlebar tape that has not yet existed, A bicycle must transform into a bicycle that has not yet existed.

We apply design principles to our products, but also to our company. Design is not just about looks. Design means form, first project, draft, technology, technique, materials, innovation, creativity, function, quality, uniqueness, know-how, emotion. We want every product to have an idea, because if it is a copy, it cannot be Cinelli. However, the road to the mission is long and not easy.

We have to know every detail, and not just because we are used to riding them. We love them and appreciate their history. Our head is in the future, but our feet have been on solid ground since 1943, when Cino Cinelli won the Milan-Sanremo race. At Cinelli we keep up with our times, we know who Duchamp and Kurt Cobain are. We are curious: about art, music, design, other sports. We don't think Berghaus is a new kind of medicine, and we don't think Marc Newson or Philippe Starck are two football players.

Our roots are in Milan: and that is an advantage in many ways. Capturing the aspects that have made this city a centre of international culture is fundamental and helps us achieve our goal. We use everything to achieve our goal: new technologies, sophisticated materials, experienced technicians, very rigorous testing, state-of-the-art tools, but also art exhibitions and design competitions. As bicycles are constantly evolving, they are a never-ending project. Only new inspiration and new ideas can help us create the product that is a synthesis of (our) dreams and visions.